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Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation
Photo: ValleyCentral (KVEO/CBS4) - Sports · view original

College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a report released Tuesday. Solly Fulp, ​Learfield’s head of NIL, doesn’t think the rapid surge i...

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