business
FIFA Fever: Valley shows out for World Cup craze for Mexico, US teams
By Erika De Los Reyes at MyRGV.com (The Monitor) - All News
· June 23, 2026
· 9 min read
By Erika De Los Reyes and Omar Zapata | Staff Writers
McALLEN — The day soccer fans had been waiting for was finally here — the first game of the FIFA World Cup 2026 was about to commence.
Bars, restaurants, movie theaters, and even cities across the Rio Grande Valley hosted community watch parti...
Key takeaway Bars, restaurants, movie theaters, and even cities across the Rio Grande Valley hosted community watch parties so fans could enjoy the world wide event together.
Why this matters in The McAllen
The FIFA World Cup frenzy has brought a surge of economic activity to the Rio Grande Valley, with local businesses capitalizing on the excitement by hosting watch parties and events. The decision by the Rio Grande Valley Red Crowns to partner with Deposito El Nopalito to host a watch party is a prime example of this, showcasing the team's commitment to supporting local establishments. As the World Cup continues, it will be interesting to see how other Valley businesses leverage this opportunity to attract customers and boost sales. The fact that the Red Crowns were featured in a nationally broadcast campaign during World Cup matches also puts the Valley on the map, potentially drawing in new visitors and fans to the area. With the Valley's strong soccer fan base and growing reputation as a hub for sports enthusiasts, the economic impact of the World Cup is likely to be felt long after the final match.
About this story
Original reporting by MyRGV.com (The Monitor) - All News . The McAllen surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit MyRGV.com (The Monitor) - All News . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 23, 2026 ·
Source: MyRGV.com (The Monitor) - All News ·
Reading time: 9 min
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Frequently asked about this story
What is this story about? By Erika De Los Reyes and Omar Zapata | Staff Writers
McALLEN — The day soccer fans had been waiting for was finally here — the first game of the FIFA World Cup 2026 was about to commence.
Bars, restaurants, movie theaters, and even cities across the Rio Grande Valley hosted community watch parti...
When was this published? This article was first published on June 23, 2026 by MyRGV.com (The Monitor) - All News and curated for The McAllen readers.
Who reported this story? This story was reported by Erika De Los Reyes at MyRGV.com (The Monitor) - All News. To learn more about how The McAllen selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The McAllen, or browse our daily briefing and topic hubs .
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