local
Vaqueros BBQ Sauce to hit H-E-B shelves
By Shirley Escobedo at ValleyCentral (KVEO/CBS4) - Local
· June 22, 2026
· 1 min read
HARLINGEN, Texas (ValleyCentral) — The University of Texas Rio Grande Valley's Vaquero BBQ sauce officially launched during the grand reopening of the H-E-B on Freddy Gonzalez in Edinburg on Saturday. The sauce will hit H-E-B shelves on July 22, according to UTRGV Athletics. The man behind Jank G...
Key takeaway The sauce will hit H-E-B shelves on July 22, according to UTRGV Athletics.
Why this matters in The McAllen
The arrival of Vaquero BBQ sauce on H-E-B shelves will not only give local shoppers a new flavor option, but also provide a boost to the University of Texas Rio Grande Valley's brand presence in the community. As a product tied to the university's athletic program, its success could have a ripple effect on school spirit and engagement. The partnership between UTRGV and Lamar Jones, the man behind Jank Gourmet BBQ sauce, brings together two local entities with a shared interest in promoting the region's unique culture. With the sauce set to debut on H-E-B shelves on July 22, fans of UTRGV and BBQ enthusiasts alike will be watching to see how well the product is received by the public. The rollout will also be an opportunity for H-E-B to showcase its commitment to supporting local businesses and initiatives, a key aspect of its reputation in the Rio Grande Valley.
About this story
Original reporting by ValleyCentral (KVEO/CBS4) - Local . The McAllen surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit ValleyCentral (KVEO/CBS4) - Local . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 22, 2026 ·
Source: ValleyCentral (KVEO/CBS4) - Local ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? HARLINGEN, Texas (ValleyCentral) — The University of Texas Rio Grande Valley's Vaquero BBQ sauce officially launched during the grand reopening of the H-E-B on Freddy Gonzalez in Edinburg on Saturday. The sauce will hit H-E-B shelves on July 22, according to UTRGV Athletics. The man behind Jank G...
When was this published? This article was first published on June 22, 2026 by ValleyCentral (KVEO/CBS4) - Local and curated for The McAllen readers.
Who reported this story? This story was reported by Shirley Escobedo at ValleyCentral (KVEO/CBS4) - Local. To learn more about how The McAllen selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The McAllen, or browse our daily briefing and topic hubs .
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