business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By EDDIE PELLS, Associated Press at ValleyCentral (KVEO/CBS4) - Sports
· June 25, 2026
· 1 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe. The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-...
Key takeaway The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-dollar reboot with nothing less [...
Why this matters in The McAllen
The X Games reboot could bring a fresh wave of excitement to the action sports scene, and for the Rio Grande Valley, that means potential opportunities for local businesses and fans. With the X Games featuring familiar names like Scotty James and Eileen Gu, the event may attract a new generation of enthusiasts to the region. As the McAllen -Edinburg-Mission metro area continues to grow, hosting or participating in large-scale sports events like the X Games could be a boon for local economies. The Valley's strong presence of young people, who are often drawn to action sports, could make it an attractive location for X Games-related activities or events. As the reboot unfolds, it will be worth watching to see if the X Games explores partnerships or collaborations with local organizations or venues in the Rio Grande Valley.
About this story
Original reporting by ValleyCentral (KVEO/CBS4) - Sports . The McAllen surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit ValleyCentral (KVEO/CBS4) - Sports . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: ValleyCentral (KVEO/CBS4) - Sports ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe. The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-...
When was this published? This article was first published on June 25, 2026 by ValleyCentral (KVEO/CBS4) - Sports and curated for The McAllen readers.
Who reported this story? This story was reported by EDDIE PELLS, Associated Press at ValleyCentral (KVEO/CBS4) - Sports. To learn more about how The McAllen selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The McAllen, or browse our daily briefing and topic hubs .
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