business
World Cup absence of Jerry Jones at the home of his Dallas Cowboys is finally about to end
By SCHUYLER DIXON, Associated Press at ValleyCentral (KVEO/CBS4) - Sports
· July 14, 2026
· 1 min read
ARLINGTON, Texas (AP) — Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, hasn't been seen at a World Cup that included a tournament-high nine games at his NFL team's home stadium. The billionaire businessman has been keeping up, and he plans for the final World Cup game at AT...
Key takeaway The billionaire businessman has been keeping up, and he plans for the final World Cup game at AT&T Stadium this year [...
Why this matters in The McAllen
The return of Jerry Jones to AT&T Stadium for the final World Cup game this year may have implications for the Rio Grande Valley's own business and sports communities. As the owner of the Dallas Cowboys, Jones' presence at high-profile events can draw significant attention and investment to the region. While McAllen is not directly hosting any World Cup games, the Valley's proximity to major sports hubs like Arlington could lead to increased interest in local sports infrastructure and tourism. The success of large-scale events at AT&T Stadium may also encourage local entrepreneurs and event organizers to pursue similar opportunities in the McAllen-Edinburg-Mission metro area, potentially boosting economic growth and putting the region on the map for international sports competitions. Jones' involvement in the World Cup's final game may be the catalyst for such developments, making his return to AT&T Stadium a notable event for Valley residents to watch.
About this story
Original reporting by ValleyCentral (KVEO/CBS4) - Sports . The McAllen surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit ValleyCentral (KVEO/CBS4) - Sports . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 14, 2026 ·
Source: ValleyCentral (KVEO/CBS4) - Sports ·
Reading time: 1 min
Get more The McAllen stories like this
Free weekly briefing covering business and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? ARLINGTON, Texas (AP) — Jerry Jones, the famous and ever-present owner of the Dallas Cowboys, hasn't been seen at a World Cup that included a tournament-high nine games at his NFL team's home stadium. The billionaire businessman has been keeping up, and he plans for the final World Cup game at AT...
When was this published? This article was first published on July 14, 2026 by ValleyCentral (KVEO/CBS4) - Sports and curated for The McAllen readers.
Who reported this story? This story was reported by SCHUYLER DIXON, Associated Press at ValleyCentral (KVEO/CBS4) - Sports. To learn more about how The McAllen selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The McAllen, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter